Our Story

"I use this on almost everything since the subtle smokiness and heat of the chile de arbol, combined with onion, garlic and canola oil, add wonderful layers of flavors to a meal."

- Susie Hojel, Owner

Salsa lover Susie Hojel hails from Mexico City. Shortly after moving to the United States, she began to miss the rich, intricate flavors of her homeland, where most meals are accompanied with at least one kind of salsa. To calm her culinary homesickness, she began making small-batch salsas with rich, authentic flavors and all-natural ingredients. Ultimately, she developed a fiery yet flavorful chunky salsa made with fresh garlic and chiles de arbol. When she debuted the salsa at the 2010 Fancy Foods Show, her new creation was an instant hit.